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Follow up:
Wednesday 5 February Marketing
Wednesdays in February 2003
6:30 to 9:00 p.m.
Lighthouse International
111 East 59th St. (between Lexington and Park Ave.)
Schedule
Sign in and light snacks: 5:30 to 6:30.
Presentation: 6:30 to 9:00 pm.
ADMISSION
$30 SINGLE SESSION AIGA MEMBER
$45 SINGLE SESSION NON-MEMBER
Darwin had the
right idea, and nowhere is this more true than in today’s dramatic,
dizzying, and dynamic world of business. What does it take to survive,
to adapt, change and grow? Or to simply maintain a firm’s status
quo?
Spend four evenings with us and discuss topics relevant to survival
in any economic climate, but specifically tailored to the present
one. From the daunting task of marketing and the drudgery of law
and tax issues to the delight of reinvention, each subject will
be addressed in a lively, informative format and moderated by Scott
Stowell. Plus, the food will be better, we promise.
Speakers Leslie Sherr and John Barker shared these Ten
Commandments regarding marketing your skills in this crazy economy.
Speakers LESLIE SHERR & JOHN BARKER
LESLIE SHERR is a communications consultant who works with branding,
architecture and design firms to fulfill a range of marketing, communications
and editorial needs.
Currently, she is a senior consultant at Material ConneXion, the
world 's largest resource for advanced, innovative materials, and
its sister company Culture & Commerce. There, she works with
architects, designers and engineers as well as material manufacturers
to realize exhibitions, events and publications.
She also works as a communications consultant to architects and
designers including Stone Architecture, Kramer-Crasselt, MOVK, Linda
Florio Design, FMBranding and Assouline, among others. Her articles
have appeared in Print, I.D., Graphis and Communication Arts.
JOHN BARKER is founder and president of Zeitgeist, a full service
agency and marketing consultancy with a focus on agency operational
analysis, brand evolution, and new business optimization. Clients
include The Sloan Group (IPG), CNN, The Weather Channel, The WB
Network, and Thomson Brands.
Zeitgeist works hand in hand with agency management to identify
specific business goals,assess existing equities, evolve brand expression,
streamline processes,and optimize the new business process.
John is a fifteen-year agency veteran who has worked at Grey Worldwide
(NY), Grey Entertainment (NY/LA) and Sony Music. He holds a BA from
Yale University, and has won numerous awards including ADCNY, Promax
Gold, and a Clio.
Sales Tax & Copyright Law. Two tedious topics that designers
often ignore or put off understanding until it’s too late.
Two professionals with actual knowledge of our field (really!) will
share their insight about issues every designer (and client!) should
be aware of. We know it’s dull stuff—but come anyway.
Speakers ADAM URBAN & FRANK MARTINEZ
ADAM URBAN has been a partner at Kenneth Kirshenbaum & Company since
1993 with whom he has worked since 1984. He specializes in graphic
design and creative businesses and currently has over 75 clients
in these fields. Adam has conducted several sales tax and IRS audits,
has helped countless designers grow from small businesses into large
firms and continues to spread the word about tax liabilities to
hordes of unaware designers.
He graduated from Boston University,and is a member of New York
State Society of CPAs (NYSSCPA)and the American Institute of CPAS
(AICPA).
FRANK MARTINEZ, former designer, is now an attorney specializing
in intellectual property law. Prior to attending law school, Frank
worked at The Schecter Group and Landor Associates. After law school,
Frank spent two years at the United States Patent and Trademark
Office as a Design Patent Examiner. He is now the Principal of The
Martinez Group, a law firm devoted to global intellectual property
law matters and the professional design community. He is the author
of numerous articles and,as a television commentator, has shared
his expertise in intellectual property law with numerous national
television audiences.
He graduated from Pratt Institute with a BFA and also holds a Juris
Doctor Degree from Hofstra University.
Change is good, and our speakers can definitely attest to that.
Tonight they will present their different but equally fascinating
stories of reinvention and the forces, both internal and external,
that precipitated this change. Learn how they sought out and embraced
new challenges, new projects and new opportunities and came away
smiling.
STEVE MIGNOGNA & BRETT GERSTENBLATT (SEQUEL )
& GREG VAN ALSTYNE (BRUCE MAU DESIGN )
STEVE MIGNOGNA and BRETT GERSTENBLATT founded Sequel Studio in 2001.
Their working relationship began in 1995 at Belk Mignogna Associates.
After a succession of mergers, resulting in the re-branding of BMA
as Red Sky Interactive, the firm's focus shifted entirely to the
interactive space.
As a co-founder of BMA, Steve directed top level corporate assignments
specializing in branding and communications. Steve and Brett were
part of the early group that helped transform BMA into a firm that
included more than 60 talented professionals.
Sequel Studio was created out of the sum of everything they have
learned. The two will speak about the risks they have taken,the
mistakes they have made and their most important lessons.
GREG VAN ALSTYNE is Director of the Institute without Boundaries
in Toronto, a new post-graduate multidisciplinary program launched
by Bruce Mau Design and George Brown College. Greg's long and varied
collaborative relationship with Bruce Mau Design began in 1987,
and over the next 8 years he witnessed the studio's growth from
two to fifteen people.
In 1995 Greg relocated to New York where he became founding head
of the New Media Department at the MoMA. In 1999 he joined Icon
Nicholson as Creative Director.
As a long-time observer both inside and outside the studio, Greg
will speak about the growth and evolution of Bruce Mau Design, now
close to 50 in size, as it has gained international recognition
for its cross-disciplinary work.
You've heard from our expert panelists, now it’s your chance
to speak. This final, informal evening is an opportunity to ask
in-depth questions of the series speakers, share insights of you
own or just chit chat with your colleagues about the last episode
of The Sopranos. In any case, it will be a great way to wrap
up this year’s Business Series.
Please note that attendance to roundtable & wrap-up is limited
to those people who register for the entire series.
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